Re: [SLUG] search engine rankings

[David <david@xxxxxxxxxxxxx>]

On Tue, Feb 14, 2006 at 01:40:00PM +1100, ashley maher wrote:
> G'day,
> 
> I was asked how to improve a web site to improve its position for search
> engine rankings.
> 
> I had to reply "I don't have a clue".
> 
> There is a lot of "noise" looking for info on the subject.
> 
> Any body recommend some urls to read, so I can pass them on please?
> 

I think it's a black art... I paid a guy a modest amount of money,and 
what he did, worked. It wasn't rocket science, but as he pointed out, it's 
an ongoing process and you have to know what your googlers are looking 
for. What you need to do most is decide what the people who need you are 
going to look for. EG: if you are selling green widgets, make sure that 
the phrase green widget is in the right place, and isn't a fancy beautiful 
flash representation of green widgets. 

I can put you onto the nice man.. but he likes to be paid. I thought he 
was worth it, but then I'm not hung up on "free-as-in-beer".

Paying for ads on google makes sense if you have some obscure specific 
product. If you are selling swimsuit catalogues.. best forget it. You pay 
per click!