- To: slug@xxxxxxxxxxx
- Subject: [SLUG] FW: Phoenix to develop DRM-equipped BIOS
- From: Mihaly <mkort@xxxxxxxxxxx>
- Date: Sun, 05 Oct 2003 00:34:12 +1000
- User-agent: Microsoft-Outlook-Express-Macintosh-Edition/5.0.6
This was posted to the aus.linux.comp ng just today.
I dont know about you guys (and grrls :) ) but this sort of stuff scares
the bejesus out of me. please read carefully before posting an opinion:
"There is no such thing as a problem
without a gift for you in its hands "
> From: 'agent <me@xxxxxxxxxxx>
> Newsgroups: aus.computers,aus.computers.linux
> Date: Sat, 04 Oct 2003 15:44:55 +1000
> Subject: Phoenix to develop DRM-equipped BIOS
> Although DRM technology has moved steadily forward, consumers have had
> some choice whether to implement it. Selected software providers in
> various markets, such as Intuit and Macromedia, have chosen to implement
> DRM, allowing consumers to choose DRM-less alternatives.
> Phoenix's efforts, however, represent a more fundamental sea change.
> Phoenix is a manufacturer of BIOS software, the underlying code which ties
> together a PC's operating system and the system hardware. Since a personal
> computer must have BIOS installed to boot, a user could be forced to use
> the DRM technology whether he or she chooses to or not.
> The final version of the cME is due to launch in the fourth quarter,
> Timothy D. Eades, senior vice-president of corporate marketing for
> Phoenix, said in an interview.
> Phoenix's customers include four out of the top five PC OEMs. Dell
> Computer uses a heavily-modified Phoenix BIOS from 1988 on its notebooks
> and desktops, a Dell spokesman confirmed, and Phoenix BIOSes have appeared
> in Pavilion desktops and notebooks from Hewlett-Packard.
> The Phoenix-Orbid deal was designed to allow content providers the ability
> to "track and trace" content which might be shared from one user to the
> next, Eades said.
> "DRM seems to be becoming a bigger and bigger issue, particularly
> in?entertainment," Eades said. "Track and trace downloads and the
> authentication of those downloads is a big issue, but a number of
> companies do that. Track and trace of a particular solution, however, is
> done by very few companies."
> The Orbid DRM software will be built into the cME, which provides an
> enhanced BIOS that allows greater interaction with the operating system.
> While the cME isn't directly a part of Microsoft's Next-Generation Secure
> Computing Base (NGSCB), known previously as Palladium, Eades said the
> technology is "complementary".
> Orbid's 4DRM software creates a secure area to store public keys, which
> can be used to tie any file to that specific PC. The 4DRM system creates a
> unique identifier for both the content as well as the system, allowing the
> content providers to manage the content on a user's PC. Orbid previously
> developed "watermarking" solutions to identify content and prevent it from
> being distributed or copied, which it calls "gray trading".
> Phoenix and Orbid have created a working version of the software that
> Phoenix is now demonstrating for its OEM customers, Eades said. The DRM
> software will be shipped as a default option inside the cME package. "It's
> up to the OEM whether or not to insert it on the machine," he said. "We
> are offering it as a default option and it's up to them to remove it."
> An OEM will also have to decide whether or not to allow an end user to
> turn the DRM feature off, Eades said.
> Whether or not OEMs will adopt the new technology remains to be seen.
> Microsoft's NGSCB technology is currently tied to Longhorn, Microsoft's OS
> revision due in about two year's time.
> At Dell, the company purchased a BIOS solution from Phoenix in 1988, and
> since then has assigned Dell engineers to update it with support for the
> latest hardware, a spokesman said. "We make it pretty clear that Dell
> writes the BIOS for a particular system," he said.
> Intel ships BIOSes designed by Phoenix rival AMI with its desktop
> motherboards, an Intel spokesman said. Intel will discuss its own security
> solution, LaGrande, at its Intel Developer Forum in two weeks' time.
> The Phoenix software could also turn up in consumer electronics devices.
> Phoenix has relationships with several consumer electronics manufacturers,
> including Pioneer and Matsushita, which have announced that they will use
> embedded versions of the Phoenix software in their next-generation
> televisions. Other CE customers include Sony and Toshiba, Eades said.
> "Initial customer feedback from the entertainment industry in general has
> been very favorable," Eades added.
> --- END QUOTE ---