Macquarie University/CSIRO
Technology Trends Seminar
Web 2.0 Technologies and Social Networking Tools
Mark Bradley
Managing Director
APTUS Strategy Pty Ltd
Monday 12 November 2007
5.30pm – 6.30pm
(Followed by supper)
Location: E6A 102
Macquarie University
Map
Abstract: Social media networks and development of Web 2.0 tools such as blogs, wikis, podcasts, and videoblogs, businesses and organisations have the capacity to proactively change and shape opinion, engage in global conversations and deliver messages to target audiences with ease. This talk introduces the new world of social networks and Web 2.0 and focuses on how these tools are changing they way in which we interact, and how businesses and organisations can use them as an effective marketing and client engagement strategy.
Dr Mark Bradley is Managing Director of APTUS Strategy Pty Ltd www.aptusstrategy.com. APTUS Strategy engages with clients at the intersection of commercialisation, business development, communication and marketing through the adoption and roll out of an integrated communications program using new WEB 2.0 social media networking tools. Until the end of April 2007 Dr Bradley was CEO of Australian Technology Park Innovations, with a focus on IT, electronic technologies and biotechnology sectors. He was also an Executive Director of ATP Innovations Pty Ltd and bizCapital Pty Ltd, the seed investment arm of ATP Innovations. Originally trained as a biochemist, Dr Bradley has over 20 years experience working in and managing R&D in both the private and government sectors. He has previously worked in the biotechnology and the biopharmaceutical industry on applied animal breeding technologies and vaccine development projects and has broad experience with the commercialisation of many other biotechnology applications. He has held previous positions as a Principal Research Scientist in the CSIRO; as inaugural Director of Research at Perth Zoological Garden’s and as Director of the Australian Institute of Mucosal Immunology Pty Ltd, a biotechnology company. He has worked as an Innovation Management and Technology Commercialisation Consultant. He has previously held Adjunct, Conjoint and Visiting Fellow academic appointments at several Australian Universities.
Parking Rates are: $4 < 1 hour; $7 < 3 hours; and $10 > 3 hours. Parking ticket machines accept $1 and $2 coins only.
Enquiries: please contact Ben Smith, Business Development Manager, Division of ICS, Macquarie University on 02 9850 9106 or email bsmith@xxxxxxxxxxxxx
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